Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star, MSO reach an understanding, forms joint action group

23-October-2002
Font Size   16
Star, MSO reach an understanding, forms joint action group

Multi-system operators (MSOs), including the Hinduja promoted INCablenet and the Raheja promoted Hathway Datacom, have reached an understanding with Star over the issue of under-declaration of subscriber numbers, and have formed a ‘joint action group’ to tackle the issue.

The alliance is interesting, especially in view of the fact that the MSOs and broadcasters have continuously been at loggerheads over the issue, with each side accusing the other of unfair practices.

The understanding between the MSOs and Star underscores the fact that both parties involved have decided to adopt a constructive approach to solve the issue, rather than one of confrontation.

It may be recalled that Star and INCablenet had earlier clashed over the issue of subscriber numbers, with Star claiming that it was getting paid a fraction of the actual figure.

The spat had led to disconnection of satellite feed to the INCablenet network in some locations.

However, as per the latest stance adopted by Star and the MSOs, both agree that the actual declaration by the cable operators to the MSOs is just about 20 per cent of the actual figure.

The alliance is aiming to rectify this anomalous situation to ensure greater transparency and ensure proper declaration by the cable operators.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow