Top Story


Home >> Media - TV >> Article

Star Movies dominates English entertainment genre on New Years Eve

Font Size   16
Star Movies dominates English entertainment genre on New Years Eve

Star Movies was the most chosen one, among the English entertainment channels on the New Year Eve. Even during the festive week, from December 26, 2004 to January 1, 2005, Star Movies dominated in the competition doubling up the channel share.

The TAM data shows that on December 31, 2004, Star Movie’s premier of ‘Die Another Day’ got a channel share of 70 per cent in CS 4+ All India, while HBO got a 17 per cent, Zee MGM got two per cent, Star World and AXN got five per cent each and Hallmark Channel had a mere one per cent share.

In the festive week, as per TAM data covering CS AB 4+ across five metros in prime time between 9 pm and 2 am, Star Movies clinched a channel share of 46 per cent, HBO had 22 per cent, AXN had 21 per cent while Zee MGM had 11 per cent.

New Year Eve is a cluttered space with all the channels lining up their special goodies. Yet, Star Movies has managed to garner an impressive viewership figure. Ajay Vidyasagar, Senior Vice President Marketing, Star Network, said, “The two key reasons for this are that ‘Die Another Day’ is not just another movie, being a James Bond movie with Halle Berry in the star cast, it’s a unique product. And secondly, there was some clever planning by the programming team. We aired the movie back-to-back twice and managed to get double the viewing.”


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems