As part of the ‘Experience Hollywood’ initiative, Star Movies is promoting the Hollywood film ‘Die Hard 4.0’. The channel will telecast ‘Die Hard’, ‘Die Hard 2’ and ‘Die Hard: With a Vengeance’ on three consecutive Sundays beginning 10 June at 10.55 pm.
Prem Kamath, Vice President-Marketing and Communications, Star India Pvt. Ltd, said, “This initiative provides a platform for the advertisers and works for the channel as it brings the best of Hollywood. The movie ‘Die Hard’ has a large franchise that serves a following. The strength of the platform, the network and the multiple touch-points that brands have to connect with their consumers makes ‘Experience Hollywood’ an extremely potent platform for advertisers.”
Viewers will also get a chance to participate in a ‘watch and win’ contest, which will appear during these specials on Star Movies. The contest question will appear during every break which has to be answered by sending SMS DHMOV followed by the answer option A or B or C to 7827, and the lucky winner can win an international adventure holiday for two with deep-sea diving, underwater walk and lots more, as also exclusive ‘Die Hard’ merchandise.
‘Die Hard’ fans can also log on to the Star website www.indya.com to participate in the online contest. Six lucky winners will get free invites for the premiere of ‘Die Hard 4.0’ in Mumbai and Delhi.
Star Movies will also show the exclusive scenes from the making of ‘Die Hard 4.0’ after every ‘Die Hard’ movie. Star Gold, Channel [V] and Star Vijay will also air the exclusive scenes in ‘Experience Hollywood Die Hard 4.0 Specials’.