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STAR launches Star One & Star Vijay on Now TV in Hong Kong

17-March-2007
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STAR launches Star One & Star Vijay on Now TV in Hong Kong

STAR has announced the launch of Star One and Vijay on Now TV, the exclusive distribution platform of STAR’s channels in Hong Kong. Star One and Vijay will join Star Plus, Star News and Channel [V] India currently on Now TV, adding to STAR’s Indian channel offering for local South Asian viewers.

“We are delighted to expand our partnership with Now TV through the launch of Star One and Vijay,” said Bruce A. Oltchick, Executive VP, Advertising Sales, Distribution & Marketing of STAR. “These two channels have been enthralling audiences in India with compelling entertainment across a number of genres, and we are very pleased to be able to bring that same top-flight content to South Asian audiences in Hong Kong.”

Janice Lee, Executive VP, Television and Content of PCCW, said, “We greatly value the opportunity to broaden our Indian entertainment channel offering by bringing these two popular channels to our South Asian subscribers. Both Star One and Vijay have sizeable followings in India, and their launch in Hong Kong underscores our commitment to providing viewers with the greatest that television has to offer.”

STAR now offers the following channels exclusively on Now TV: Star Chinese Movies, Star Movies, Star Plus, Star One, Star World, Vijay, Xing Kong, Channel [V] International, Channel [V] Mainland China, Channel [V] India, Star News, Sky News, Fox News, Star Sports and ESPN.

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