Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star India to invest an additional $5 billion over next 3 years

11-June-2016
Font Size   16
Share
Star India to invest an additional $5 billion over next 3 years

Star India, a subsidiary of 21st Century Fox, is looking to invest $5 billion more over the next three years. The announcement regarding the additional investment was made at the US-India Business Council’s (USIBC) Leadership Summit in Washington.

“We see huge potential in the Indian market and have been one of the largest foreign investors in India and the largest in media and entertainment sector,” Star India chairman and CEO Uday Shankar said.

Prime Minister Narendra Modi, who was on a five-nation tour, addressed the USIBC’s 41st Annual Leadership Summit. Modi met CEOs from both the United States and India to get an update on the progress in the bilateral commercial relations at the CEO Roundtable.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.