Star India recently announced that an amendment of its Reference Interconnect Offer (RIO), offering the new transparent tariff structure with cable platforms based on uniform pricing instead of bilaterally negotiated deals. This the network says will result in openness in pricing for consumers and empower both, the viewers and platforms.
The revised RIO will further offer incentives to MSOs which would be based on the number of Star India channels carried, the number of viewers and the ease of access to the channels. According to the network it will be in force for one year with digital platforms in phase 1 and 2 markets. With regards to platforms that opt out of the revised RIO they will have the option to choose and take channels as per original list price.
The network claims this is a landmark in consumer initiative that will empower viewers and platforms, ushering in a new era of transparency and boost the entire digitization eco-system. Speaking about this Uday Shankar, CEO of Star India said, “This new initiative is aimed at empowering consumers with greater choice, and platforms with the ability to customize their offerings as per the needs of their viewers. Crucially, this initiative will usher in a new era of transparency in the domain”. He further added, “Star's focus has always been to put consumer interests first and foremost, without hurting the viability of either the broadcaster or the platforms. We believe our new initiative will provide the required fillip to moving to a true Digital Ecosystem in Phase 1 and Phase 2 markets.”