STAR India has announced the appointment of Gurjeev Singh, who helped drive growth at the broadcaster’s distribution joint venture MediaPro, as Head of its International Business.
Singh will move to STAR International once the transition of MediaPro is complete. As Chief Operating Officer of MediaPro, he had led the team to grow the network’s distribution footprint by accelerating digitisation and pushing the envelope on transparency. Singh shaped industry best practices for distribution as it moved from analog to digital.
“The International Business has huge growth potential, which has not yet been fully tapped, and we believe Gurjeev will add tremendous value to the organisation and will build on the foundations that have been put in place and take the International Business to new heights,” said Sanjay Gupta, COO, STAR India.
On his new role, Singh said, “I am looking forward to be back into STAR’s fold and delighted with the opportunity to expand our global footprint. STAR is uniquely placed to drive aggressive growth in the international markets based on its great content advantage.”
Prior to his role at MediaPro, Singh has had stints with ESPN Star Sports, where he handled various roles in sales, marketing and distribution of the channels in South Asian countries, Set Discovery and Star Den Media Services.