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STAR India goes mobile with ‘mobisodes’ of ‘The Great Indian Laughter Challenge’

10-October-2005
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STAR India goes mobile with ‘mobisodes’ of ‘The Great Indian Laughter Challenge’

STAR India has become the first Indian TV network to launch ‘mobisodes’ – one-minute video clips specifically designed for mobile phones – in the country. STAR has created mobisodes of One’s highly rated comedy show ‘The Great Indian Laughter Challenge’ (TGILF), which will be available to Hutch users.

TGILF has become a national phenomenon and is currently among the top 50 shows week-on-week in the country. Mobisodes of this show will offer Indian audiences next generation interactive and personalised viewing on their Hutch phones.

“We are proud to offer Indian viewers high quality entertainment on the latest that technology has to offer,” said Viren Popli, Senior Vice-President, Interactive Services, STAR India. “With convergence, next generation distribution platforms are evolving, thereby allowing wider viewing choices with flexibility and convenience. This will pave the way for creating new television viewing patterns as well as revolutionise mobile entertainment.”

Leveraging content of its popular comedy show, mobisodes of TGILC will be available to Hutch subscribers across the country from October 10. Users will have access to downloadable video clips of the best moments of the programme through HutchWorld on their GPRS enabled Hutch phones.

Elaborating on this innovation, Naveen Chopra, Corporate Vice-President - Group Marketing, Hutchison Essar, said, “Today, a mobile phone is not only a means of communication but also a personalised mode of entertainment. We are committed towards consistently enhancing the service experience for our customers, and ‘mobisodes’ will provide Hutch users with their favourite entertainment on their mobile phones that can be enjoyed at their convenience.”

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