Top Story


Home >> Media - TV >> Article

Star India forays into Bengali GEC space with Star Jolsha; channel to launch on Sept 8

Font Size   16
Star India forays into Bengali GEC space with Star Jolsha; channel to launch on Sept 8

Star India on August 21 announced the launch of its Bengali general entertainment channel Star Jolsha in Kolkata. Star Jolsha is scheduled to go on air on September 8. With this, the Star TV Network further intensifies its focus on the regional channel space after Star Vijaya.

A company release quoted Uday Shankar, CEO, Star India Pvt Ltd, as saying, "Star Group has always raised the bar and set new benchmarks in Indian television entertainment. With Star Jolsha as well, we plan to create a revolution in the Bengali entertainment genre, similar to what we have been able to achieve with our other leading brands. With Star Jolsha, viewers can look forward to a standard of Bengali entertainment that is on par with the finest in the country, bar none."

With the tagline 'Chalo Paltai' (Let's bring about a change), the channel promises to offer its viewers with fresh, new and original content. Some of the megas include 'Bandhan', a family drama produced by Venkatesh Films, in which actor Victor Bannerjee will be making his small screen debut; a romantic thriller 'Neer Bhanga Jhor', produced and directed by Ravi Ojha; and 'Ekhane Akaash Neel', a romantic story set in a hospital background, produced by Screenplay Films and directed by Anindo Bannerjee, among others. There will also be a celebrity comedy show titled 'I Laugh You' and a chat show 'Ghosh & Company', hosted by well-known film director Rituparno Ghosh.

Star Jolsha has reportedly also bought the rights of several Bengali films, some of which would be premiering on small screen for the first time.

JC Giri, Regional Channel Head, Star India Pvt Ltd, said, "The Bengali regional genre has shown substantial growth in the past two years vis-à-vis other regional entertainment market. The overall market has also evolved and viewers are looking for a change. In a year's time, we promise to bring about the required change and transform the viewing habit of Bengalis with Star Jolsha. With this channel, we will bring in a new level of vibrancy and diversity to the world of entertainment."

The channel logo, identity and promotional music video were also unveiled at the launch event.

Also read:

Star India to launch Bengali GEC in September 2008, GECs in Marathi and Gujarati to follow


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...