STAR India has received the 2014 West Bengal Tele Academy Award, which celebrates the group’s contribution to Bengali television through its two TV channels – Star Jalsha and ABP Ananda (earlier known as Star Ananda), making it the first broadcaster to win the recognition.
Uday Shankar, CEO, STAR India, was conferred the award by West Bengal Chief Minister Mamata Banerjee.
On receiving the award, Shankar said, “As a group, we are delighted to receive the West Bengal Tele Academy Award, as it clearly shows the society has embraced our focus on quality content. I really believe socially sensitive content is the way forward for the future of a healthy society. The plaudits go to the entire team.”
According to recent TAM data, Star Jalsha has the leadership position in the Bengali general entertainment space in terms of viewership, surpassing immediate competition by over 200 GRPs.
ABP Ananda is a Bengali TV news channel that was launched under the stewardship of Shankar when he was CEO, MCCS India. The channel was an erstwhile joint venture between STAR and ABP TV.
The West Bengal Tele Academy Awards 2014 covers the entire gamut of Film and TV, rewarding excellence in production, programming, photography and technology, among others. Headed by the Ministry of Information & Broadcasting, with Aroop Biswas as the Chairman, the awards have been constituted as a token of respect and gratitude to the entire Film and TV industry in West Bengal.