Top Story

e4m_logo.png

Home >> Media - TV >> Article

STAR India blocks all ad airtime across network for HUL brands for entire day today

17-September-2009
Font Size   16
STAR India blocks all ad airtime across network for HUL brands for entire day today

STAR India Pvt Ltd has come up with an innovation that will see an advertising roadblock with Hindustan Unilever (HUL) brands for the entire day across the network on Thursday, September 17, 2009. All Star India channels – Star Plus, Star One, Star Gold, Star Utsav, Star Movies, Star World, Channel [v], Star Jalsha, Star Pravah and Star Vijay – will have advertisements of only HUL brands, with Lifebuoy leading the pack.

Speaking on this initiative, Kevin Vaz, EVP – Advertising and Sales, STAR India, said, “At STAR, we have always gone that extra mile to provide our customers with exclusive campaigns that create a high impact for their brands. The first time this was done as a network roadblock was in 2007, when Hutch changed to Vodafone. We are confident that this roadblock with HUL brands, primarily Lifebuoy, will create as huge an impression in the minds of the customers as it did for Vodafone.”

Srikanth Srinivasamadhavan, GM, Media Services, Hindustan Unilever Ltd, said, “We are pleased to be a part of an idea that will exclusively reach us to more than 100 million viewers in India at the same time throughout the day. It is innovative and is expected to bring stronger engagement with consumers.”

STAR India has been creating breakthrough advertising opportunities for its clients. Many leading Indian companies have not only launched, but also created a high level of buzz around their brands, by associating with STAR India and the Star Parivaar platforms through eye-catching and clutter-breaking marketing campaigns.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.