The International Olympic Committee (IOC) has awarded STAR India the broadcast rights for seven countries in South Asia for the XXII Olympic Winter Games (2014) in Sochi, Russia; the Games of the XXXI Olympiad (2016) in Rio de Janeiro, Brazil; and the 2nd Summer Youth Olympic Games (2014) in Nanjing, China.
STAR India has acquired the rights to all media platforms, including free-to-air television, subscription television, internet and mobile, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka.
Commenting on this development, IOC President Jacques Rogge said, “We welcome the opportunity to work with STAR India for the upcoming editions of the Olympic Games and Youth Olympic Games. We are confident they will do a great job providing the best possible broadcast coverage of the Games, on a variety of platforms, to the largest possible audience in the seven different countries.”
IOC Finance Commission Chairman, Richard Carrión, who led the negotiations, added here, “Traditionally, the IOC has negotiated broadcast rights on a pan-Asian basis; however, the media landscape is changing and we have adapted our approach recently by negotiating directly in certain markets. We are very pleased to have reached this agreement directly with STAR India.”
“We value our partnership with the IOC and feel that this spectacular extravaganza can be taken to even greater heights in India on both television as well as on digital platforms,” said Nitin Kukreja, Head of Sport Business, STAR India.
The IOC had launched the process for the sale of the broadcast and exhibition rights for territories within 24 territories in Asia on June 10, 2013.