STAR India has bagged the cricket sponsorship rights covering BCCI events, ICC events and ACC events for the period January 1, 2014 to March 31, 2017.
The rights include the right to be called the ‘Official Team Sponsor’ and to display a commercial logo on the team clothing of the senior men’s cricket team, the U-19 men’s cricket team, the men’s A-Team and the women’s team.
The decision was taken at a meeting of the BCCI’s Marketing Committee on December 9, 2013.
The tender document, which was available from November 11, 2013, was picked up by seven prospective bidders. Bids were accepted until 3:00 pm on December 9, 2013, at which time the bids were opened and evaluated. Two bidders – STAR India and Sahara India Financial Corporation – were in the fray. Sahara’s bid was found to be ineligible.
“STAR is the Title Sponsor for BCCI’s international and domestic matches for the period October 2013 to March 31, 2014, as well as the holder of the broadcast, internet and mobile rights of cricket in India, for the period July 2012 to March 2018. STAR has a deep understanding of the game of cricket, and what it means to the nation. We are pleased to extend our association with them,” said Sanjay Patel, Honorary Secretary, BCCI.
Commenting on the development, Uday Shankar, CEO, STAR India said, “STAR is delighted to become the Official Sponsor of the Indian cricket team. It’s a team of brilliant talent and we are proud to be associated with them. This is further endorsement of STAR’s deep commitment to Indian cricket and Indian sports in general.”