Top Story

e4m_logo.png

Home >> Media - TV >> Article

STAR India awarded BCCI team sponsorship rights

10-December-2013
Font Size   16
STAR India awarded BCCI team sponsorship rights

STAR India has bagged the cricket sponsorship rights covering BCCI events, ICC events and ACC events for the period January 1, 2014 to March 31, 2017.

The rights include the right to be called the ‘Official Team Sponsor’ and to display a commercial logo on the team clothing of the senior men’s cricket team, the U-19 men’s cricket team, the men’s A-Team and the women’s team.

The decision was taken at a meeting of the BCCI’s Marketing Committee on December 9, 2013.

The tender document, which was available from November 11, 2013, was picked up by seven prospective bidders. Bids were accepted until 3:00 pm on December 9, 2013, at which time the bids were opened and evaluated. Two bidders – STAR India and Sahara India Financial Corporation – were in the fray. Sahara’s bid was found to be ineligible.

“STAR is the Title Sponsor for BCCI’s international and domestic matches for the period October 2013 to March 31, 2014, as well as the holder of the broadcast, internet and mobile rights of cricket in India, for the period July 2012 to March 2018. STAR has a deep understanding of the game of cricket, and what it means to the nation. We are pleased to extend our association with them,” said Sanjay Patel, Honorary Secretary, BCCI.

Commenting on the development, Uday Shankar, CEO, STAR India said, “STAR is delighted to become the Official Sponsor of the Indian cricket team. It’s a team of brilliant talent and we are proud to be associated with them. This is further endorsement of STAR’s deep commitment to Indian cricket and Indian sports in general.”
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow