STAR India and ESPN Software India have won the Board of Control for Cricket in India (BCCI) title sponsorship rights for all international and domestic matches for the period from October 2013 to April 30, 2014.
There are two international series currently scheduled during the season – the seven-match ODI series and a T20 game between India and Australia, followed by two Tests and three ODIs against the West Indies. The sponsorship rights will extend to BCCI’s domestic events such as Irani Cup, Ranji Trophy, Duleep Trophy, Vijay Hazare, Deodhar Trophy and Raj Singh Dungarpur Trophy.
Commenting on the development, Vijay Rajput, Chief Operating Officer, ESPN Software India said, “We are delighted with the outcome. BCCI’s title sponsorship offers immense value, especially with the prospect of India taking on strong teams such as Australia and West Indies at home during the festive season. It offers a unique opportunity of extending the brand proposition of our network to sports fans across the country in a radically new manner.”
STAR India COO Sanjay Gupta added here, “We are delighted to extend our relationship with the BCCI. This will help STAR India strengthen its connect with its loyal viewers as well as help the network reach out to newer audiences.”