Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star Gold reports rapid increase in channel share

08-January-2004
Font Size   16
Share
Star Gold reports rapid increase in channel share

With the dubbed version of the Hollywood blockbuster Jurassic Park –The Lost World, Star Gold asserts that it has received channel share of 4.3 %, thus beating its mainstream rivals such as Zee TV (4.2), Sahara Manoranjan (2.1) and Sab TV (0.8) in week December 21-27, 2003. The Star Gold spokesperson asserts that Jurassic Park 2, which received a TVR of 3.2, was pitted against Devdas on Sony and that the increase in ratings did not imply an easy triumph for the channel. According to Star, the other movie that rated well in the same week was Wednesday Gold Sarfarosh (1.7 TVR), which was pitted against the satellite premiere of Baaz-The Bird in Danger on Set Max.

The Star spokesperson also asserts that the prime time slot has also fared extremely well in the same week, with a share of 4.8 as against Set Max at 4.26, Zee Cinema at 2.99 and B4U at 0.36. (Source: AC Nielsen TAM, C&S 4+, 20:00-22:59, week Dec 21-27, 2003, Hindi Speaking Markets).

The channel reports that it expects to see a similar high with the telecast of Shaolin Soccer (which was a big hit in Hong Kong) and the premiere of the critically acclaimed Teen Deewarein on Wednesday Gold.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education