Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star Gold ready with Season 2 of ‘Vodafone Comedy Honors 2008’

26-April-2008
Font Size   16
Share
Star Gold ready with Season 2 of ‘Vodafone Comedy Honors 2008’

Star Gold is gearing up to celebrate the second season of ‘Vodafone Comedy Honors 2008’, an initiative to honour the stars and films that have made laughter a part of life. The second season of the stand-up comedy show kicks off with a special curtain raiser hosted by Swapnil Joshi on, Sunday, April 27, 2008 at 1 pm.

Prem Kamath, VP, Marketing and Communications, Star India Pvt Ltd, said, “Creating an exciting line-up of programming consistently, Star Gold has pioneered a number of innovative properties for its loyal viewers. One such big initiative for us was the launch of ‘Comedy Honors’ last year, and with the overwhelming response from our audiences, we are launching the second season of the same property. We have realised that comedy in Hindi cinema has always played a critical role as a stress buster and has immensely contributed in the growth of the Hindi film industry in the last decade.”

From May 3, 2008, every weekend, the channel will have a one-hour special of 101 Comedy Scenes from evergreen comedy movies. And prior to the finale of ‘Vodafone Comedy Honors 2008’, Star Gold would be airing ‘Hasi Ka Haftaa’, a series of blockbuster movies throughout the day from May 26-30.

Starting May 5, Monday to Friday at 8:30 pm, the channel would showcase ‘Comedy Honors Movie Mela’, a festival of comedy movies that would include movies like ‘Chup Chup Ke’, ‘Bhaagam Bhag’, ‘Dulhe Raja’, Maine Pyaar Kyun Kiya’, Bheja Fry’, ‘Malaamal Weekly’, ‘No Entry’, ‘Deewana Mastana’, ‘Biwi No. 1’, ‘Aankhiyon Se Goli Maare’, and ‘Hulchul’, among others.

The grand finale of ‘Vodafone Comedy Honors 2008’ would be hosted by Javed Jaffery. ‘Comedy Honors’ would also include a special advisory panel comprising filmmakers like Satish Kaushik, Nagesh Kukunoor and Vashu Bhagnani along with Star Gold, who would hand pick the honorees in each category.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...