Metro-Goldwyn-Mayer Studios Inc. (MGM) on September 16 announced that it would be launching the MGM Channel on Indian cable television and has entered into a distribution pact with Star Den Media Services for the same.
Star Den is the distribution joint venture between News Corp’s STAR India and DEN Digital Entertainment Network.
The announcement was made today by Bruce Tuchman, Executive Vice President, MGM Networks at Metro-Goldwyn-Mayer Studios Inc.
As per the agreement, Star Den will handle distribution of the MGM Channel, wholly owned by MGM, to cable platforms operating in a nation-wide cable market of over 70 million homes. This will significantly increase the reach of the MGM Channel, which is currently available in India through DishTV. In addition, the Star Den carriage agreement will also help the MGM Channel secure carriage on new DTH and IPTV platforms that are emerging across the country.
Announcing the deal, Bruce Tuchman, Executive Vice President, MGM Networks, said, “Being backed by STAR India and DEN is the ultimate seal of approval in the eyes of India’s cable operators, and we are thrilled that we will be distributed as part of Star Den’s unrivaled bouquet of channel offerings.”
Gurjeev Singh Kapoor, CEO, Star Den, said, “MGM, with its huge library of Hollywood movies, will bring a great value addition to the Star Den bouquet of channels and will indeed compliment the best of English programming it offers to viewers in the country.”
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