Top Story

e4m_logo.png

Home >> Media - TV >> Article

STAR Cricket gains strongly from India-Lanka final

21-July-2008
Font Size   16
STAR Cricket gains strongly from India-Lanka final

STAR Cricket channel from the ESPN STAR Sports stable garnered the highest channel share among all sports channels for the week from July 6-12, 2008. With a 75 per cent share, it was way ahead of the next channel which secured only 13 per cent share. STAR Cricket achieved this position riding on the Asia Cup final between India and Sri Lanka held on July 6, 2008 and the ongoing Test series between England and South Africa.

The India-Sri Lanka final received rating of 8.6 TVR (CS M 15+, Sec ABC). STAR Cricket achieved a rating of 5.7 TVR while DD1 received 2.9 TVR. The final saw peak ratings of 8.1 on STAR Cricket. The markets of Gujarat, Madhya Pradesh, Hyderabad, Mumbai and West Bengal garnered huge viewership for the final. Gujarat garnered the highest viewership on July 6 (13.9 TVR). Mumbai received 10.1 TVR, Hyderabad 8.9 TVR, Madhya Pradesh 9.7 TVR and West Bengal 9.1 TVR.

When contacted, ESPN STAR Sports spokesperson said, "We are delighted to see STAR Cricket on the top of the sports channels list. The channel has emerged as the favorite destination for cricket aficionados to watch the game they love the most."

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...