STAR Cricket channel from the ESPN STAR Sports stable garnered the highest channel share among all sports channels for the week from July 6-12, 2008. With a 75 per cent share, it was way ahead of the next channel which secured only 13 per cent share. STAR Cricket achieved this position riding on the Asia Cup final between India and Sri Lanka held on July 6, 2008 and the ongoing Test series between England and South Africa.
The India-Sri Lanka final received rating of 8.6 TVR (CS M 15+, Sec ABC). STAR Cricket achieved a rating of 5.7 TVR while DD1 received 2.9 TVR. The final saw peak ratings of 8.1 on STAR Cricket. The markets of Gujarat, Madhya Pradesh, Hyderabad, Mumbai and West Bengal garnered huge viewership for the final. Gujarat garnered the highest viewership on July 6 (13.9 TVR). Mumbai received 10.1 TVR, Hyderabad 8.9 TVR, Madhya Pradesh 9.7 TVR and West Bengal 9.1 TVR.
When contacted, ESPN STAR Sports spokesperson said, "We are delighted to see STAR Cricket on the top of the sports channels list. The channel has emerged as the favorite destination for cricket aficionados to watch the game they love the most."