Top Story


Home >> Media - TV >> Article

Star CJ to be rebranded as Shop CJ

Font Size   16
Star CJ to be rebranded as Shop CJ

Home shopping channel Star CJ Network is set to be rebranded as Shop CJ Network with a new logo. This is after Star India had sold off its 50% stake in the joint venture to Providence Equity Partners in June 2014. The other joint venture partner is Korea’s CJ O Shopping.

The name change was expected to take place as the ‘Star’ brand name could be used only for a limited period of time post Star India’s sale of stake in the JV. While the Shop CJ retains same of the colors used in the previous logo, the unit has changed where the box has been converted into a gift with the words Shop CJ besides it. The logo of Star has been removed and three color element of brand CJ stands out. Though the web-portal has been rebranded to Shop CJ Alive, the website name still currently stands as

In 2004, CJ O shopping entered the global home shopping market and has become the world's second-largest home shopping company. Currently CJ O Shopping operates a global home shopping network with 10 sites in Korea, China, India, Japan, Vietnam, Thailand, Turkey and the Philippines, earning $4.4 billion in sales in 2013.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO