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STAR bags Indian cricket’s broadcast & digital rights

STAR bags Indian cricket’s broadcast & digital rights

Author | exchange4media News Service | Tuesday, Apr 03,2012 6:13 AM

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STAR bags Indian cricket’s broadcast & digital rights

STAR Group has won the broadcast rights of all the Indian cricket matches that will be held under the aegis of the BCCI, for a period of 2012-2018. The deal has been valued at Rs 3851 crore for 96 matches, implying an average of Rs 40 crore per match.

STAR has also bagged the digital rights for these matches.

BCCI President N Srinivasan announced this in a press conference held in Chennai on April 2, 2012.

Multi Screen Media, which currently holds the rights for Indian Premier League (IPL), was also bidding for the broadcasting rights and was looking to launch its new sports channel ‘Six’ based on the results of bidding.

Also bidding for the rights were Bennett, Coleman and Company and a consortium involving TV18 and Reliance.

The BCCI had initially terminated its contract with Nimbus, under which Nimbus had a base price of Rs 31.25 crore per game for each of the three formats purely for the broadcast rights.

The board had attempted to sell the internet rights separately last year, but the tender found no takers at the initial base price of Rs 3 crore or its subsequently reduced price of Rs 2 crore.
 

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