Star India has formally announced the launch of its new English movie channel, Star Movies Select HD. The insight for this channel comes from an extensive consumer research that highlights how people yearn for variety and great stories. As much as viewers need their action and superhero blockbusters, they need freshness and new stories ranging from dramas, comedies, thrillers and animation. The need of the hour was for a channel that’s dedicated to showcasing select movies that breathe fresh content and promise variety. Star India slated to launch two new English movie channels in April
Star India – a part of the evolution of English movie channels, has made exclusive first output deals with three of the biggest studios in Hollywood – 21st Century Fox, NBC Universal and Disney.
This brand new English movie channel attempts to redefine the movie viewing experience for a Hollywood buff. The unique proposition of 365 days, 365 stories is based on the insight that this audience seeks new and enhanced experiences in life. Every day of the year at 9pm Star Movies Select HD will delight its viewers with the promise of a great story.
Channel will showcase television premieres of Gone Girl, Fault in our Stars, The Grand Budapest Hotel, Boyhood, Theory of Everything, Birdman to name a few. The line-up on this channel proclaims to have over 30 premieres in the year, 7 out of 10 Oscar winning premieres, movies that stood out at the Golden Globes and more. To keep this experience exclusive, the channel will be available only in High Definition (HD) and the premieres and the 9 pm movies will not be screened on any of the other channels.
Star Movies Select HD will showcase films that were never released in India. The channel will celebrate the finest stories by creating festivals based on the strong consumer insights – movies based on True Stories, Book Adaptations, Iconic movies, Biopics and many more.
Speaking on the occasion, Kevin Vaz from Star India said, “Star Movies Select HD is not just a new English movie channel, it’s a promise - to deliver best of storytelling from the house of Star India. We have curated content from the biggest Hollywood studios, created a programming line-up that will need no introduction to our Select audience. Movies unreleased in India, award winning premieres and festivals are just some of the initiatives that will enthrall them with the sheer strength of spectacular stories.”
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