Star Ananda, the first 24-hour national Bengali news channel from Media Content & Communications Services (MCCS), a joint venture between ABP TV & STAR, will go on air from today, though the official launch will be on June 6.
The Bengali television audience, including the non-resident Bengali diaspora, will now have access to local, national and international news round the clock in Bengali of the same standard as the currently established national and international news channels.
Uday Shankar, CEO, MCCS, “Our motto is whatever is possible in English is possible in Bengali. Ours is not a regional channel but rather a channel in a rich regional language”
Headquartered in Kolkata with modern production facilities housed in a state-of-the art fully automaterd newsroom, STAR Ananda boasts of an extensive bureau network across the country. The team has reportedly been trained by Ken Tiven, a former Vice-President at CNN with the experience of having launched 16 news channels in different parts of the world, and Lori Webster, a video editing expert and an Emmy winner.
“We hope to present fresh young talent with a completely new approach to news presentation,” said Shankar.
The accent will clearly be on making news more interactive and user friendly. Innovation will be a key driver not just in form but also in terms of content. Apart from the usual political, economic and sporting news, the channel will also focus developments in the domain of television and entertainment and have something for everyone in the family.
Backed by the reach and credibility of Anandabazar on the one hand and STAR’s proven expertise in the electronic media on the other, Star Ananda will surely engage the Bengali community known for their penchant for news and views.