Star Ananda has acquired the television rights for the Sahara Calcutta Football League for the next four years. The League, which has eight first division clubs of Kolkata participating, kicked off from July 8, 2008 with the inaugural match between Peerless Sporting Club and Camelia George Telegraph Sporting Club.
Last year, Kolkata-based channel 24 Ghanta had given live telecast of the League matches. The Sahara Group has been sponsoring the League for the last few years.
Ashok Venkatramani, CEO, MCCS, said, “Star Ananda plans to make the Calcutta Football League this year a much bigger and better experience through its live coverages. We will be telecasting 36 matches live. Football experts would be invited in the studio to give pre- and post-match analysis. It will be an eight-camera digital production with state-of-the-art sports graphics. I am sure millions of our viewers would get a whole new experience.”
Abhijit Sarckar, Head of Corporate Communications, Sahara India Pariwar, said, “We are proud to be associated with the oldest and most prestigious Football League in the country. Sahara India Pariwar is strongly committed to the cause of sports. This also reflects in the organisation’s close association with different sports at various international, national, regional / local and organisational levels.”
Simoco and Rain are the co-sponsors for the Sahara Calcutta Football League 2008.