STAR adds power to its bouquet, to distribute Times Now and Zoom channels
STAR Group has announced a multi-year subscription relationship with Times Now and Zoom. STAR will now strengthen its offering with the induction of these two channels.
“Times Now and Zoom are strong brands in India and have grown from strength to strength since their launch. This new partnership between STAR India and Bennett, Coleman & Company Ltd will combine our complimentary strengths into an invincible amalgam,” said Paritosh Joshi, President, STAR India.
STAR will represent Times Now and Zoom to build subscription revenues for analog cable, DTH platforms and other digital delivery systems.
Commenting on the deal, Sunil Lulla, CEO, Times Now, said, “We are pleased to build this new relationship with STAR. The channel enjoys enormous confidence of its viewers, which enables it to additionally earn subscription revenues. With this relationship, Times Now augments the STAR Group’s bouquet offering with India’s leading English news channel.”
Suresh Bala, CEO, Zoom, said, “For Zoom, this relationship with STAR enables it to grow its subscription revenue at a faster rate. Zoom enjoys a strong franchise with urban and upscale audiences with its unique offering of glamour and Bollywood news. This will further strengthen STAR India’s customer offering.”
Both channels expect to grow their penetration across India via the STAR bouquet, while STAR continues to grow the width of its offering. Times Now and Zoom will remain free to air in the current CAS markets.
Our typical marketing budget is usually 10 per cent of the topline spend