Top Story


Home >> Media - TV >> Article

STAR’s ‘Avatar’ blitz pays off; Hindi version gets 2.26 TVR

Font Size   16
STAR’s ‘Avatar’ blitz pays off; Hindi version gets 2.26 TVR

STAR India scored a coup of sorts when it aired James Cameron’s Oscar-winning blockbuster hit ‘Avatar’ over the Independence weekend. The movie was aired on both Star Movies (in English) and Star Plus (in Hindi). And the numbers speak for themselves – ‘Avatar’ (Hindi on Star Plus) scored a TVR of 2.26 as per TAM Media Research data for HSM metros, CS 4+ TG.

The English version premiered on Star Movies at 1 pm on Sunday, August 24, 2011 (the same time as it premiered in Hindi on Star Plus), and scored a TVR of 0.39 (TAM: Week 34, 2011; 6 metros, CS 15+ TG).

The movie was repeated at 5.49 pm and 9 pm on Star Movies on August 24 itself and scored better, with the telecast at 5.49 pm garnering 0.40 TVR and the 9 pm show garnering a TVR of 0.58.

Subsequent telecast of ‘Avatar’ (English) on Monday, August 15, 2011, saw a dip in ratings – the show at 1 pm got a TVR of 0.35, while that at 9 pm got a TVR of 0.23.

Star Movies had created extensive buzz around ‘Avatar’ in the build-up to its telecast, calling it the ‘Movie of the Decade’. It was telecast as part of Star Movies’ month-long sci-fi movie festival, christened ‘Battlefield Earth’.

It may be recalled that the evening of August 15 also saw the entire nation glued to various news channels to get the latest updates on Anna Hazare on the eve of his planned fast at JP Maidan in Delhi on August 26, 2011.

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46