Southern Spice (SS) Music, the South Indian music channel, is setting up production centres in Hyderabad, Bangalore and Cochin. This was confirmed by Bryan Peppen, Head of Programming, at the launch South India's first Pop Band 'S5' in Chennai on Saturday.
Speaking to exchange4media, Bryan said, "It makes sense for us to create production centres across South India because there will be people on the ground who know exactly what's happening in those locations." Till now, Chennai was the production base for SS Music. With the current expansion, a few members of the Chennai-team would be posted at these cities.
The channel's initiatives to reach out to audiences in their own cities are not new, though. SS Music Fanta Voice Hunt 2004 was held in August, with over 20,000 applicants putting their talent to test at Chennai, Coimbatore, Bangalore, Cochin and Hyderabad. The five winners are now part of the band 'S5', whose Album 'ISAI' has been released by Sony. The band comprises Benny, Bhargavi, Anaitha, Arjun and Swetha.
At the event, the band's video 'Malarey' was premiered. The music of the album is composed by Praveen Mani. Bryan has directed the video. The band also performed live, as a group and individually, to the packed hall. At the end of the solo performances, one had to agree that each one of them deserved to be a part of the chosen five.
Amid the dances, songs, and videos, the crowd also applauded the band member Benny for rendering a classical solo. The members of 'S5' may be seen in a movie shortly, taking forward the 'band' proposition.