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Sri Lankan channel Derana stakes it on interactive gaming content

03-October-2006
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Sri Lankan channel Derana stakes it on interactive gaming content

Derana, Sri Lanka’s premium mass entertainment channel which is completing one year this month, is all set to introduce 10 hours of interactive content with emphasis on gaming.

“This is for the first time in South-east Asia that a broadcaster operating in the mass entertainment genre is giving so much importance on gaming content. Derana has tied up with leading interactive television content provider Cellcast to work on this platform,” said Anup Chandrasekharan, CEO, Derana.

He further added that the route taken by Derana would be a revolution in the broadcasting space and will be in keeping with the “engagement platform” that many broadcasters all over the world are today trying to execute as part of their new initiatives.

Derana also plans to introduce a reality show to identify the ‘Action Star of Sri Lanka’. “I am confident that with this new line-up, Derana will make a dent in Sri Lanka’s broadcasting space,” Chandrasekharan commented.

In the first year of operations Derana has created programming spikes by acquiring cricketing rights and implementing innovative events like live coverage from Buddhagaya, live coverage of Ms Sri Lanka, reality shows like ‘Model of the New Generation’, etc., which made diverse audiences tune into the channel.

“The year ahead will see consolidation in the channel’s operations by bringing in stability on programming content,” Chandrasekharan said.

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