Derana, Sri Lanka’s newest terrestrial television station, which commenced operations eight months ago, has won the bid for telecast rights of the forthcoming England-Sri Lanka ODI series starting from June 17, 2006.
Derana won the rights for the series with a bid amount of $130,000. This is Derana’s fifth international tournament fixture that they are telecasting in the last eight months of their operations. The previous matches include India-Lanka Test series, India-Pakistan Test and ODI series, EurAsia Cup ODI series, DLF Cup and the BSNL Cup in Abu Dhabi.
According to Anup Chandrasekharan, CEO, Derana, “This acquisition of cricketing rights helps the channel in getting the distribution of the channel organised and good for the positioning of the channel as Sri Lanka’s premium sports and entertainment channel.”
“Derana is a dynamic and progressive player in this market and we have pioneered a lot of innovative television properties in this short period of time – a 14-hour Live coverage from Bodh Gaya in Bihar on Buddha Jayanti, and this month we successfully organised an innovative cricket carnival with film stars and past cricketers to raise funds for retired artistes’ pension scheme,” Chandrasekharan added.