Pioneers in television, brothers Gautam Adhikari and Markand Adhikari are now making a foray into Bollywood. Sri Adhikari Brothers Television Network Ltd. will jointly produce the sequel to popular brand ‘Grand Masti’ and ‘Dhamaal’ with Indra Kumar and Ashok Thakeria.
That apart, the brothers plan to make another six to eight films this year. Says Manav Dhanda, Group CEO, Sri Adhikari Brothers, "With Bollywood becoming corporatized, we thought it’s time to enter. The industry has become more transparent and the business is also growing year after year. We are entering into it in a big studio way."
As a part of the their strategy, the Group aims to enter into all media verticals in time to come. With five channels on air currently, the Group is planning five more in this financial year.
Meanwhile, the Company is building two state of the art studios in Mumbai; one at Charkop (Kandivali West) and another one in Marol, near International Airport. The Studios will have all the latest equipment and shooting floors.
The Company is also exploring investment opportunity into new media space, digital media, MCN channels, media academy and planning to expand Group’s premier niche magazine “Governance now” into various other segments of governance which is the need of the hour.