Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sri Adhikari Brothers foray into Bollywood with 'Grand Masti' and 'Dhamaal' sequel

05-May-2015
Font Size   16
Share
Sri Adhikari Brothers foray into Bollywood with 'Grand Masti' and 'Dhamaal' sequel

Pioneers in television, brothers Gautam Adhikari and Markand Adhikari are now making a foray into Bollywood. Sri Adhikari Brothers Television Network Ltd. will jointly produce the sequel to popular brand ‘Grand Masti’ and ‘Dhamaal’ with Indra Kumar and Ashok Thakeria.

That apart, the brothers plan to make another six to eight films this year. Says Manav Dhanda, Group CEO,  Sri Adhikari Brothers, "With Bollywood becoming corporatized, we thought it’s time to enter.  The industry has become more transparent and the business is also growing year after year.  We are entering into it in a big studio way."

As a part of the their strategy, the Group aims to  enter into all media verticals in time to come.  With  five channels on air currently, the Group is planning five more in this financial year.

Meanwhile, the Company is building two state of the art studios in Mumbai; one at Charkop (Kandivali West) and another one in Marol, near International Airport.  The Studios will have all the latest equipment and shooting floors.

The Company is also exploring investment opportunity into new media space, digital media, MCN channels, media academy and planning to expand Group’s premier niche magazine “Governance now” into various other segments of governance which is the need of the hour.
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotten Iyer this far in her professional journey