Janmat, a 24-hours views channel promoted by Gautam and Markand Adhikari of Sri Adhikari Brothers, is slated to go on air in early October. Names at the helms of affairs include Harish Gupta as Director, News, and Umesh Upadhyay, also Director, who will look after the day-to-day affairs of the channel.
The Group’s Marathi entertainment channel, Mi Marathi, is also ready for launch in October.
Janmat channel’s attempt to induce viewer participation would make it one of the first interactive current affairs channels on television in India.
Markand Adhikari, Vice-Chairman and Managing Director of the Group, said, “There are about 24 news channels telecasting the same news 24 hours, and many more are coming up, so much so that the space is totally saturated and fragmented. Janmat will create its own space and niche for which the Adhikari Brothers are well known for. This will be the first channel whose focus is on people’s views blended with news.”
An official communiqué states that 70 per cent of prime time shows of the channel will have audience participation. There will be over 45 shows in a variety of genres across the board, from hard-core social and political analysis to crime, lifestyle, youth, education and women-related programming. Viewers can participate any time of the day and night through a variety of interactive media.
At launch, Janmat will introduce a talent hunt for television anchors throughout the country. Aspiring candidates will be given the chance to anchor shows on the channel. Through a variety of rounds, the top three winners will be selected as official anchors.
Some of the anchors already on board include Vir Sanghvi, Karan Thapar, Harish Gupta, Umesh Upadhyay, Rahul Dev, Swati Chaturvedi, Anish Trivedi, Sandeep Bamzai, Manpreet Brar Walia, Meher Bhasin and filmmaker and social activist Ashok Pandit.
The channel has already created three large state-of-the-art studios in the heart of Delhi and two in Mumbai.