Sportzworkz – a newly formed Delhi-based television production company, will carry out the live coverage of the forthcoming Nairobi Series – a triangular one-day tournament scheduled to take place in Kenya later this month.
While Kenya, India and Pakistan would be vying for the title, Sportzworks would produce the live coverage for broadcast by TEN Sports – the Dubai- based Asian and Middle Eastern cable and satellite broadcaster, in Asia, and by the Nation Media Group in Africa.
Referring to the production aspects, Gaurav Behl, one of the founders of Sportzworkz, said the group was planning some innovative content. Twenty First Century Infrastructure (India) – a Nagpur-based company, has won the international television rights for the series. Dipen Agarwal, Co-founder of Twenty First Century Infrastructure, said this tournament was just a starter. There were many more to follow.
Asked if there would be any contests that Sportzworkz would introduce for the series, Behl said: “As of now there are no contests but we might come up with contests that are sponsored at a later stage. Right now we have public sectors sponsoring the series.”