Sports Lifestyle brand Globalite launches TV shop - 'Global Fashion Shop'
With the motive to target majorly the affordable market in sports lifestyle category in India, Globalite, a sports lifestyle brand, has recently launches its own TV shop named “Global Fashion Shop”.
Globalite was initiated three years ago in India to compete with high-end sports lifestyle brands, which are out of reach of the middle-class segment. The TV shop will see all fashion, lifestyle and some electronic products too.
Speaking on the development, Aayushi Kishore, co-founder & CEO, Globalite Retail, said, “In a short span of three years, Globalite has become a big competitor for established brands in Indian sports lifestyle market. Launching of own TV shop is another feather added to the hat of Globalite’s success story. The shop aspires to bring to the fore fashionable and trendy products at the best price for the mid segment population in the country. The endeavour is to penetrate the market, which does not have access to buying from other channels. Global fashion shop will provide excellent value for money and value attached to every deal.”
Globalite is a three year old leading sports lifestyle brand in India, selling lifestyle footwear and apparels at the best price.
By bringing out innovative and internationally inspired casual and sports footwear collection, Globalite has revolutionised and created a new mid segment market, in which it has emerged as the leader. Globalite's footwear line includes sports casual line, sneakers, sports casual shoes , loafers and clogs between the price segment of Rs 499 and Rs 1499. With the astronomical success in the footwear category the company has also launched the apparels and the accessories category.
Our typical marketing budget is usually 10 per cent of the topline spend