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Splash TV repositions itself to give Cartoon Network loyalists another option

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Splash TV repositions itself to give Cartoon Network loyalists another option

Pentasoft owned Splash TV is all set for a makeover, soon. Positioned now as an Indian kid’s English Channel, it promises to use a lot more of live action, in comparison to cartoons.

Reveals Nirmala Narendra Nath, Programming head of Splash, “The main focus of our channel will be on edutainment and entertainment. So apart from having movies and cartoons, we will also provide kids with shows that will educate them and bring about their overall development.”

The channel has interesting programming strategy in place. The programming calendar has been divided into several blocks. While the breakfast block promises exercise routines and brainteasers, the Pre-school block will provide stories and teach children about fruits, vegetables and alphabets. According to Nirmala, “There will also be a slot for mothers, as they are such an integral part of a child’s life”.

The Tween block is for children between the age group of 6 and 12, where apart from cartoons, one will also be able to get information on the Splash club that will organize several events. The prime time slot will have a sprinkling of cartoons and serials amidst shows on hobbies, IT, careers and craft.

Teenagers have a slot to themselves, as well, that will include talk shows and movies. On weekends, children can expect movies, simple cookery shows and a good mix of live action shows.

Exudes Nirmala, “We have our own producers working towards creating interesting programs. But we have also bought programs from BBC, Sony Wonder, Wave Entertainment and France animation among others”.

When asked about advertisers, K Srikkanth who handles marketing for the channel said that for now, they are trying to get the distribution right. Explained Srikkanth, “There is no point in popularizing a channel if we are not sure if houses get it in the first place”. He adds that they will target more kids brands like health drinks, confectionery and soaps for advertising.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.