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Special Interest channels: Are they a threat to the General entertainment channels?

08-July-2002
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Special Interest channels: Are they a threat to the General entertainment channels?

A detailed look at the viewership trends over last 75 weeks has an enigmatic answer- Yes and No!

While the general entertainment channels have managed to hold on their viewership in Prime time, morning day-part is a different story. With over 70 channels beaming at Hindi-English audience, and most of them focussing to wean audience away from general entertainment channels, relative performance of these two broad categories makes an interesting analysis.

To get a comprehensive picture, we looked at the TAM channel share data for three distinct audience groups - male, female and youth (defined below) and considered both primetime and morning day part.

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