Top Story


Home >> Media - TV >> Article

Southern Spice; Regional music channel expects national advertisers

Font Size   16
Southern Spice; Regional music channel expects national advertisers

As it completes its first year of operations, Southern Spice Music, a music channel serving a pot purée of film and pop music from the four southern states is wooing advertisers hard. And it expects them to pay attention, soon.

According to Suresh Chandran, Head Ad Sales, SS Music, “Since the channel is positioned as a youth oriented music channel, much of the focus will be on getting youth brands.” The channel is expecting national advertisers like Nestle, Videocon, Britannia and a few others to begin campaigns. Channel is also in talks with leading youth brands like Pepsi and Coke. The channel is also creating events to lure advertises early.

Launched on the 22nd of August 2001, though an English channel, much of the content is south based, with a sprinkling of International tracks. Shares Suresh Chandran, “ 40% of the content is Tamil language based, 20% is Telugu based, and 20% is Malayalam and Kannada music.” Some of the popular shows are Phonetastic, FIR, Say to Play, Time- Out, Loaded and Spice Jam. The channel is creating special programming for the festive season round the corner.

Though criticized by many for programming ‘inspired by MTV’, some explained that SS Music had its advantages, being a focussed regional channel.

The management is happy with the progress so far. Claims Ramesh Babu, President, SS Music, “In terms of reach, SS Music is number one in Chennai, when compared to other music channels.” With a film and music freak audience that southern states have to offer, Babu is hoping for good times ahead.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...