Southern Spice (SS) Music has announced the launch of VJ Factor 2, a hunt for channel VJs in South India. The annual talent hunt kicks off in Coimbatore, where auditions will be held on October 5 and 6. The road show will then travel across Bangalore, Chennai, Hyderabad, Kochi, Trivandrum and Vishakhapatnam, before the finals at Chennai in mid-November. The talent hunt is being organised in association with Parachute After Shower Hair Cream.
Bryan Peppin, Head-Programming, SS Music, said, “New programmes such as the Virtual Request, Connect, Game Station, Lifestyle, Career Shows launched in the recent past have gone on to generate significant TRPs and good response from our viewers. We would like the new VJs to host some of these programmes… this is merely to ensure that they do not step into programmes hosted earlier by other VJs and hence, be constantly under the comparative scanner. With newer programmes, each VJ will be able to build his/her own character and relationship, and thus increase the acceptability of the programmes with newer audiences.”
In last year’s VJ Factor, the channel received over 18,000 registrations and ended up auditioning 600 people across the four cities of Chennai, Bangalore, Hyderabad and Kochi. Three VJs made it to the channel from the 600 – Paloma, Vijay and Shyam.
“This year, we are looking to select at least three VJs from the VJ Factor, but it all depends on how things go. We might even have more,” added Peppin.
The panel of judges will include channel VJs, music directors, photographers, cine stars and well-known socialites from each of the cities where the auditions will be held.
To drive its message home, SS Music has planned extensive road shows, besides putting up hoardings and engaging audiences through channel promotions. The channel has also put in place dispensers at cinema halls, music retail and book stores, railway and bus stations, for hopefuls to access application forms, and set up boxes for collecting the filled up forms.
Being a multi-lingual channel, SS Music is understandably looking for talented youngsters who not only feel comfortable with English, but also with the four South Indian languages of Tamil, Telugu, Kannada and Malayalam.
On VJ Factor 2, aspirants can also look forward to some contests including the Silk ’n Shine VJ Contest, which will entitle the winner to an exclusive date with cricketer Yuvraj Singh. The winner of the Mr Gillette Shave Gel contest will be awarded a Playstation 3.
Another popular contest promises to be the Miss Dazzler Princess, sponsored by Eyetex Dazzler, which will be presented to the best looking participant across all states.
The channel has also roped in Samsung X 620, Vicks Cough Drops and Wrigley’s Orbit as associate sponsors, riding on the contest’s upmarket youth reach and aspirational appeal.