Southern Spice (SS) Music has concluded the second edition of its VJ hunt, VJ Factor 2. After a seven-city process that started in October 2005, the channel has found itself four VJs this year.
A total of 23 aspiring VJs made it to the finals of ‘VJ Factor 2’, which was spread across Bangalore, Coimbatore, Cochin, Trivandrum, Hyderabad, Vizag and Chennai this year. All the finalists were required to host three shows on the channel – namely ‘Reachout’, ‘Connect’, and ‘Backwards’. Viewer votes on SMS helped decide the final 10, who were then given a makeover, giving them a new look, courtesy Pantene (for women) and Gillette (for men).
These 10 then battled it out in front of the jury that included actress Reema Sen, for three rounds on February 4, before the four winners were announced.
Said Bryan Peppin, Head-Programming, SS Music, “As far as the event goes, it was a success. We have managed to do what we set out to do. As far as building brand awareness through the event goes, this year with SMS polling and other stuff, we had sizeable numbers.”
The popular property to identify VJs will return to campuses across South India next year, and the timing of that will depend on the responses the new VJs generate from the audience. Pooja from Coimbatore, Purnima and Anuj from Hyderabad, and Gibran from Chennai complete the winners’ list for this year.
Added Peppin, “We don’t really do too much of marketing. In a sense, these events are actually part of the marketing efforts. We would like to study how effective it actually was by going back to colleges and doing a study. Maybe we’ll even reach a few ears that haven’t heard of VJ Factor before.”
The channel’s other talent hunt, the SS Music Voice Hunt, created a pop band S5 last year. The channel is decided that it will make the Voice Hunt a bigger property in its next edition, moving from the five cities it had sought singing talent from last year, to 12 this year.
While the expanded geographic presence will mean an opportunity for more people to compete, from more cities in South India, it will also mean more visibility for brand SS Music across the region. The Voice Hunt attracts larger number of entries than the VJ Hunt, given the nature of the largely voice-based contest. The channel is in discussions with several brands to get that show on the road.