Southern channels have already started setting the summer mood for their audiences by revamping their content line-ups. Amidst the Lok Sabha election and IPL frenzy, a slew of programmes have been launched by the Southern GECs targeting audiences across sections and getting the vacation mood right.
Star’s Tamil GEC, Vijay TV, has introduced a film festival for kids, called ‘Summer Fest 2009’, featuring some of the best kids’ movies in Tamil – animation, science fiction, animal fiction, action, etc. The line-up includes religious animated films like ‘Bal Ganesh’, ‘My friend Ganesha’, ‘Krishna - Aayo Natkhat Nandalal’; Hollywood fare like ‘Dino Croc’, ‘Robocop 3’, ‘The Terminator’, ‘Spy Kids 3’, ‘The Brothers Grimm’, ‘Dragon Chronicles the Maidens of Heavenly Mountains’, ‘Stan Lee’s Lightspeed’, etc. The channel has also initiated the Vijay Awards 2009, which will start airing in episodes from May 2009 following a series of promotions and audience voting across Tamil Nadu.
English movies dubbed in regional languages have caught up in a big way in Southern channels. Movies like ‘Dead or Alive’, ‘Internal Affairs’, ‘Born to fight’, ‘Signs’ and ‘Blown Away’ will also be premiering on Vijay TV as part of the Summer Fest 2009.
To coincide with the summer vacations, Malayalam GEC Amrita TV has also launched a slew of new programmes across genres, targeting various audience segments. ‘Summer Screen’ is a thematic film festival of Malayalam films, wherein each week will be devoted to a single cinema theme such as Comedy Stories, Family Stories, etc.
‘Style Bhai’, a weekly audio-visual fashion magazine, will cover the latest in fashion from the ramps. The programme aims to be a manual on style, giving step-by-step personality and fitness instructions.
‘Petworld’ will provide insight into the world of pets and give information on the variety of pets, their characteristics, special needs, how much it costs to keep them, what they love to eat, how they should be taken care of, etc.
‘Kayioppu’ or Signature Deals will have noted film directors talking about some of their creations and how they were made. Other than these, Amrita TV has also launched new comedy programmes, a weekend programme called ‘Thilakkam’, and various programmes for kids.