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South Africa cricket board signs multi-million dollar television deal with ESPN

20-September-2002
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South Africa cricket board signs multi-million dollar television deal with ESPN

The United Cricket Board of South Africa (UCBSA) has announced the signing of a multi-million dollar television rights deal.

The agreement with ESPN Star Sports will run for a period of four years, allowing South African cricket to be watched in the sub-continent. The deal, known to be worth around $24.75 million, will start on Sept 2003 and run until 2007.

The contract period will included high-profile tours by England, Australia and India. It will include all Tests and One-day Internationals played during that period with the exception of Pakistan's tour in February 2007.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.