Top Story


Home >> Media - TV >> Article

Sorbojeet Chatterjee moves to ZEEL Cluster as Senior VP, Marketing

Font Size   16
Sorbojeet Chatterjee moves to ZEEL Cluster as Senior VP, Marketing

Sorbojeet Chatterjee has shifted to Zee Entertainment Enterprises (ZEEL) as Senior Vice President, Marketing for Hindi general entertainment channels Zee TV, Zee Anmol, Smile, 9X, and Zee TV HD.

Prior to this, he was handling ZEE’s English newspaper DNA as VP, Marketing and Brand Head. He worked with DNA for almost two years.

In his new responsibilities Chatterjee will report to Akash Chawla, Executive VP and Marketing Head, National Channels, ZEE.

Chatterjee has more than 13 years of experience and has worked with organisations such as TV Today and Neo Sports. He specialises in brand management, sponsorship marketing, strategic planning, interactive marketing, tie-ups and alliances, and project management for broadcasting.

Tags Sorbojeet Chatterjee ZEE Entertainment Enterprises DNA Akash Chawla

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...