Sorbojeet Chatterjee has shifted to Zee Entertainment Enterprises (ZEEL) as Senior Vice President, Marketing for Hindi general entertainment channels Zee TV, Zee Anmol, Smile, 9X, and Zee TV HD.
Prior to this, he was handling ZEE’s English newspaper DNA as VP, Marketing and Brand Head. He worked with DNA for almost two years.
In his new responsibilities Chatterjee will report to Akash Chawla, Executive VP and Marketing Head, National Channels, ZEE.
Chatterjee has more than 13 years of experience and has worked with organisations such as TV Today and Neo Sports. He specialises in brand management, sponsorship marketing, strategic planning, interactive marketing, tie-ups and alliances, and project management for broadcasting.