Top Story


Home >> Media - TV >> Article

Sorbojeet Chatterjee moves to ZEEL Cluster as Senior VP, Marketing

Font Size   16
Sorbojeet Chatterjee moves to ZEEL Cluster as Senior VP, Marketing

Sorbojeet Chatterjee has shifted to Zee Entertainment Enterprises (ZEEL) as Senior Vice President, Marketing for Hindi general entertainment channels Zee TV, Zee Anmol, Smile, 9X, and Zee TV HD.

Prior to this, he was handling ZEE’s English newspaper DNA as VP, Marketing and Brand Head. He worked with DNA for almost two years.

In his new responsibilities Chatterjee will report to Akash Chawla, Executive VP and Marketing Head, National Channels, ZEE.

Chatterjee has more than 13 years of experience and has worked with organisations such as TV Today and Neo Sports. He specialises in brand management, sponsorship marketing, strategic planning, interactive marketing, tie-ups and alliances, and project management for broadcasting.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by