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Sony’s mixed Friday offerings – from ‘Dance Dance’ to ‘Indian Idol’

01-February-2005
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Sony’s mixed Friday offerings – from ‘Dance Dance’ to ‘Indian Idol’

Friday has turned to be one of the better days for Sony Entertainment Television. The channel is registering a rating soar for its present shows with ‘Indian Idol’ reaching an all time high of 8.11 TVR in the Hindi speaking markets. While all other shows do seem to throw better numbers, ‘Dance Dance’ on the flip side, has dipped from the opening numbers.

The new show opened at a 2.28 for the CS 4+ of the Hindi speaking market. In the following week it fell to a 1.72. Tarun Katial, EVP and Business Head, Sony Entertainment Television, nonetheless, is optimistic on the way ahead for the show, “It is too early to comment on the show’s ratings. There would be different kind of sampling before it stabilises.”

He shares that with the interactive component being added to the show soon, the ratings should see a high in the future weeks. What he is pleased about though is the performance of ‘Indian Idol’. In comparison to the 25 lakh votes that the channel garnered last week, this week the mark is at over 1.4 crore votes. In terms of ratings, where the show seemed to have stabilised in around the 4 plus mark in the November-December period, late December and January have a different story to tell.

The period saw the show come back to life and in week 4, the show has thrown as high as 8.11, one of the highest numbers that Sony has seen for any of its shows for a while now. On whether the show will be able to maintain this performance, if not augment it, Katial replies, “The show has lived up to its promise and is delivering very well for us. It should grow further from here, I certainly hope it does!”

With the way Friday is performing for the channel, one would hardly doubt Katial. All other shows also seem to be delivering well for the channel presently. ‘CID’, seems to have obtained a fresh lease of life and has given the channel 6.67 this week and with 5 pluses in the weeks before, the channel has little to complain from this show. ‘Crime Patrol’ too is moving between 3 and 5 for the channel. From 2 pluses, ‘Aahat 2’ also crosses the 3.5 mark for the channel in week 4.

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