Sony Entertainment Television (SET) unveils its new look from primetime on Friday, October 11, 2013. With design and thought converging to reinforce the vibrant cultural and thematic identity of the channel, the result is a refreshed, modern and distinctive new channel.
SET’s new look embodies ‘hope and happiness’, symbolising progressiveness and grace, while being traditional and cultured. Embracing red, blue and green as the signature colours, the new look gives a lively and emotional touch to SET.
Australia-based design studio Ink Project has helped create and advised the channel on its new look. This revamped look further propagates SET’s brand philosophy of being fresh, innovative and progressive.
NP Singh, COO, MSM said, “Sony Entertainment Television is a brand which has always challenged itself to define the category through fresh content, appealing characters and powerful storylines all packaged in a vibrant look. The journey so far has been a well chalked out one, in terms of how we have evolved the brand and as a brand we have always endeavored to give our viewers what they want to watch, not just what we want them to watch.”
Sneha Rajani, Senior EVP and Business Head, SET added here, “At Sony, we believe that this is the right time to infuse renewed vigour into the brand and reflect an identity, which truly articulates our spirit. This revamped look is a celebration of hope and happiness, thus reflecting the inherent ideology of the channel – being proud of our heritage yet living life to the fullest. We anticipate that our new look will only strengthen engagement and connect with our audiences.”