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Sony to telecast and Ten Sports to produce India-Australia series: BCCI

01-October-2004
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Sony to telecast and Ten Sports to produce India-Australia series: BCCI

Sony Entertainment Television (SET) will telecast the four-Test India-Australia series. This was announced by Ranbir Singh Mahendra, the newly elected president of the Board of Control for Cricket in India (BCCI), in Kolkata yesterday. The production will be carried out by Abdul Rehman Bukhatir’s Ten Sports.

The live telecast would, however, be subject to any order passed by the Supreme Court, where the dispute over the award of telecast rights of the BCCI-organised matches for the next four years is currently being heard.

According to sources, SET will share the advertising revenue earned during the telecast with the BCCI. Industry sources expect the India-Australia series to generate advertising revenue of around $8-10 million.

The BCCI had earlier demanded $2 million a day for the telecast rights of the India and Australia Tests. However, some broadcasters had turned down the proposal, pointing out that the price was steep.

Sources close to the development said that leading broadcasters had told the BCCI that it should indemnify the channels in case they are dragged to the courts over the telecast.

The International Cricket Council, the apex cricket administrative body in the world, had threatened to cancel the India-Australia series without television coverage as third umpires would not have been able to take decisions without TV replays.

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