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Sony to promote new show through ground events

26-September-2002
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Sony to promote new show through ground events

After launching a series of new shows in the past few months Sony is now readying its strategy to promote them. Starting 27th of September, SET has organized a live on-the-streets experience of the recently launched, Monish Behl starrer “Bachke Rehna Zara Sambhalna.”

The road show will have an LCV complete with all elements of the game covering high traffic areas of the city for four days. People will be challenged to come on the LCV to get a first hand feel of participating in this thrilling and exciting game show. Challenges will be thrown open to onlookers to participate and win exciting prizes.

Says Sunil Lulla, Executive VP, SET India, "Bachke Rehna Zara Sambhalna is a concept never seen before on India television. With this road show, we want to bring alive the thrill and excitement that are the key elements in this game. We are sure the fever of the show will soon catch up with the youth of Mumbai."

“Bachke Rehna Zara Sambhalna,” is the Indian version of Russian Roulette, an international game show with quizzing for prize money. Conceptualised by Gunnar Wetterberg, the show has been produced globally by Columbai Tristar International Television.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.