Top Story


Home >> Media - TV >> Article

Sony to position Max among the top five television channels

Font Size   16
Sony to position Max among the top five television channels

Sony Entertainment Television (SET) Network aims to position its second channel, Max, among the top five television channels over the next 12-18 months. This is in line with SET's intention of restoring its main Sony channel to the number one position.

A combination of slick packaging and aggressive content acquisition featuring both cricket and Bollywood films is the current strategy by the channel. Ever since the changes were effected, it has improved Max's ratings during the non-prime hours. The channel is expected to break even in 2003.

According to channel sources, Max was able to increase its earnings through this route. Reflecting the under declaration of cable connections by operators and thereby the Indian market's excessive tilt towards advertising, pay revenues contribute just 7-8 per cent of SET's total revenues.

The work of improving Max's packaging and devising its new look was carried out by Belief, a US-based company.

Source: Business Line


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking