Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony to position Max among the top five television channels

27-February-2002
Font Size   16
Sony to position Max among the top five television channels

Sony Entertainment Television (SET) Network aims to position its second channel, Max, among the top five television channels over the next 12-18 months. This is in line with SET's intention of restoring its main Sony channel to the number one position.

A combination of slick packaging and aggressive content acquisition featuring both cricket and Bollywood films is the current strategy by the channel. Ever since the changes were effected, it has improved Max's ratings during the non-prime hours. The channel is expected to break even in 2003.

According to channel sources, Max was able to increase its earnings through this route. Reflecting the under declaration of cable connections by operators and thereby the Indian market's excessive tilt towards advertising, pay revenues contribute just 7-8 per cent of SET's total revenues.

The work of improving Max's packaging and devising its new look was carried out by Belief, a US-based company.

Source: Business Line

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign