Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony to air its next reality project 'Fame Academy' on weekdays

26-April-2005
Font Size   16
Sony to air its next reality project 'Fame Academy' on weekdays

Sony Entertainment Television sure hasn't shown enough of reality. The channel is all set to air its next reality project Endemol's 'Fame Academy'. The show will come in as a daily from Monday to Friday in the 8.30 pm slot. Even as it is still called 'Fame Academy,' the channel is contemplating the title 'Kala Academy' for the Indian version, which goes on-air in June 2005.

As was the case with 'Indian Idol,' the show would again see the partnership of the production houses Miditech and Optimystix. Sources close to the situation informed that the show is slated for later June or early July. 'Fame Academy' too is a musical but the reality quotient of the show is much higher than Indian Idol. The channel would build a set, an academy, which would be completely wired so as to capture every emotion of the participants.

The show will be preceded by a four-city audition. However, as the auditions wouldn't be aired, the focus on capturing these would not be as high as it was in the case of Indian Idol. The completion of the audition would give the programmers 14 finalists who would be taken to the 'academy'. A team of top experts professionally will train their raw talent. The sources said that almost 40 cameras would follow the students' every move 24x7.

The channel stating that it is still too early in the day, didn't offer any comments. And as for the industry, the fact that the show is a big ticket property again and the channel's sales team is already in the process of finalising sponsors, indicates the optimism around it. The 18 week show will make way for the second round of 'Indian Idol'. Definitely looks like another round high emotion drama and lots of music for Sony.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video