SONY SIX has announced the launch of Hindi feed for their wrestling entertainment property – Total Non-stop Action (TNA). Starting June 6, 2015, every weekend at 9pm, the channel will air two hours of the best of wrestling entertainment in Hindi across India.
The announcement comes as a major development in response to the growing popularity of Mahabali Shera, the first-ever Indian wrestler on TNA. The televised show hours will be encapsulated under the branding ‘Shera ki Kahaani’ that will feature Mahabali Shera aka Amanpreet Singh and follow his storyline right from his entry in TNA, a major step forward towards bolstering Shera’s following in the country.
To garner viewer interest, the channel has initiated an on-air campaign, including promos inviting viewers to catch his story exclusively on SONY SIX.
Speaking on the announcement, Prasana Krishnan, Business Head, SONY SIX and SONY KIX said, “We are really excited to announce the launch of an alternative language feed for TNA as with this initiative, we move into the next phase of expanding the popularity of TNA in India. This endeavour aligns with our commitment to constantly innovate and offer localised content to appeal to the taste of our Indian viewers. Shera’s introduction has managed to further Brand TNA in the country, and now with the launch of local feed, we aim to further expand the sampling of the sport amongst the mass viewership demographic in India.”