Close on the heels of bagging the telecast rights for the Australian Open tennis tournament for five years, Sony Six has acquired the exclusive broadcast rights for the India-New Zealand cricket series. The series will be held in New Zealand and is scheduled from January 19, 2014 to February 18, 2014. The 30-day tour starts with five ODIs, followed by two Test matches.
Commenting on this acquisition, NP Singh, CEO, MSM said, “We are delighted to partner New Zealand Cricket as the official broadcaster to this series. With this acquisition, we are staying true to our objective of delivering high octane sporting events. Sony Six viewers can now look forward to some of the best cricketing action from two of the most stellar cricket teams in the world.”
Prasana Krishnan, Business Head, Sony Six added here, “We are delighted to have this series come our way early into the New Year. Through this acquisition, we will give our viewers direct action to one of the most awaited cricket series in 2014. Both New Zealand and India play exciting brand of cricket and we are thrilled to be the exclusive partner to this promising series.”
David White, CEO, New Zealand Cricket said, “India is home to the most passionate and dedicated cricket fans, and with Sony Six as partners for the series, we are assured to reach out to the fans in the best manner.”
The India tour of New Zealand 2014 bilateral series is part of the Future Cricket Tour Programme (FTP) prepared by the International Cricket Council (ICC). This is the first series for the Indian team in the 2014 calendar. The two teams last met in New Zealand five years back in 2009, where India were able to register a series win in New Zealand after 41 years.