Sony Six has acquired the broadcasting rights to National Football League (NFL).The announcement follows a multi-year television partnership between the National Football League (NFL) and Multi Screen Media (MSM), making Sony Six the NFL’s broadcast partner across the Indian Subcontinent. The partnership includes television rights to live regular season games, playoff games and most significantly to the tournament’s paramount sporting event, the Super Bowl.
Commenting on acquisition of the sport, Prasana Krishnan, Business Head, Sony Six said, “We are extremely thrilled and excited about this partnership, as we look to deliver on providing the audiences an opportunity to experience the best of American football. The raw nature of the sport promises audiences a combination of high speed action and thrill. This acquisition brings us a step closer in reiterating our efforts in providing quality sports content to our viewers that greatly adds value to our channel as well as to our existing comprehensive bouquet and line-up of sporting events.”
“We are excited to be working with Sony Six to bring the NFL to new and existing fans in India. Their endeavour and focus in delivering fast paced sports in India, aligns with our long-term goal of popularizing NFL in the country. Through live games, marquee events, highlights and league recaps we will provide Indian viewers with a comprehensive platform to experience NFL like never before,” said Julie Moeller, Vice President of International Media and Business Development at NFL.
The programming will be themed around educational vignettes, highlight shows and NFL’s trademark pre-season documentary series ‘Hard Knocks’. Sony Six and the NFL will work collaboratively on unique initiatives that engage Indian audiences as a means to grow the fan base and increase knowledge and awareness of the NFL through media.
The National Football League (NFL) is a professional American football league that constitutes one of the four major professional sports leagues in North America. It is composed of 32 teams divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL runs a 17-week regular season from the week after Labor Day to the week after Christmas, with each team playing 16 games and having one bi- week each season. Out of the League‘s 32 teams, six (four division winners and two wild-card teams) from each conference compete in the NFL playoffs, a single-elimination tournament culminating into the Super Bowl.