Sony Six has bagged the exclusive broadcast rights for Australian Open in India for a duration of five years. The channel will solely telecast all matches of the tournament live and exclusive from 2015 till 2019.
The Australian Open will be Sony Six’s first entry into broadcasting tennis majors, having shown select ATP tournaments earlier.
Commenting on the acquisition, NP Singh, CEO, MSM said, “Over the years, the Australian Open has established itself as one of the most revered competitions in the hearts of Asian sports fans. With the strong equity that the sport enjoys, we are committed to further expand the distribution of the tournament and strengthen our position in the market.”
Prasana Krishnan, EVP & Business Head, Sony Six added here, “This acquisition signifies another endeavour by Sony Six into bringing diverse sports offerings for its viewers. The Australian Open is seen as the paramount opener to the Grand Slam competitions and we are proud to have this prestigious event in our bouquet of international sports content.”
Tennis Australia CEO and Australian Open Tournament Director Craig Tiley said, “I’m delighted we are partnering with MSM in India for the Australian Open. MSM presented a compelling proposition and demonstrated a commitment to promote the event and the sport of tennis in India which continues to cement our position as the Grand Slam of the Asian-Pacific.”
The Australian Open is held annually over the last fortnight of January in Melbourne, Australia. First held in 1905, the tournament is chronologically the first of the four Grand Slam tennis events of the year. Since 1988 the tournament has been played on hard courts at Melbourne Park.